Maternity Revolution Morphs Into Discount Revolution

Laila and Spot Feeding Tee $30

Ninth Moon Foldover Suit Pant Reduced to 48.95

Ninth Moon Crossover Work Top Reduced to $45

Ninth Moon Summer Dress with Removable Straps Reduced to $30

Ninth Moon pant or shirt only $9 (not yet on website)

Ninth Moon Rouched Tee $30

Szabo Linen Floral Top Reduced to $69

Szabo Drape Feeding Top Reduced to $69

Szabo Lace Collar Knit Top reduced to $45

It seems everyone wants everything cheap these days! Maternity Revolution has listened and we are changing to meet your demands.

Once upon a time I worked in a maternity store that was all about specials. The owner of the store would buy whatever specials she could get her hands on and admittedly the prices were great but for me it was frustrating. Often the sizes were Small or XL. Getting holding of a medium or large was like gold! This meant that customers would come in and see a garment they liked but we often wouldn't have it in their size and were unable to order it in.

It was this frustration that led me to open my own store. I was determined to stock well priced items but to have full size runs and permanent stock availability on good basics, like work pants. I also wanted to have some beautiful evening wear, even if this was going to be a bit pricier, because every girl likes to dress up.

For the first few years this formula worked. We had so many different maternity work pants, shorts, skirts, 3/4 pants, bras, feeding tops etc As well as the basics we had a good variety of new season fashion items. It was amazing! But unfortunately people's shopping habits have changed and their wallets have shrunken. Now it is all about price and no one really cares about variety, quality, fit, service. Consumers have become price conscious at the expense of being fashion conscious. I swear I could put the most horrible, poorly fitting, unflattering garment on a specials rack and if it's cheap enough, someone will buy it.

Well I'm not about to start stocking crappy, ugly clothes just so I can have cheap stock but I am going to be very price conscious with what I do buy. I'm on the hunt for past season's fashion, discontinued lines, etc. Who really cares if it was last Summer's style if it's cheaper than this Summer's style?

This Summer will feature as much as I can find under $50 and sure we may not be able to offer the service of re-ordering or the range of sizes but it seems that what people want.

Of course we will always stock our good basics and keep full sizes but even these items will be reduced and we are eager to be given the chance to match other people's prices in the unlikely event that you find it cheaper elsewhere. (Having said that, we can't sell one of our top sellers for $20 because someone only has a size 6 left and is clearing it out but you want a size 14 in it. We'd go broke that way!)

Anyway, we are trying our best to please and we welcome any feedback or suggestions!

Oh and by the way. I apologise in advance if the photos aren't that great for new discount stock but often I won't have access to professional images and will have to settle for putting them on a dummy and snapping a shot here in store.

Regards,

Lisa
Maternity Revolution