Maternity Clothes vs Just Buying a Bigger Size

Here's the big question:

"Do I really need to buy maternity wear? I've heard it's expensive and ugly plus the nearest store is over an hour away. Can't I just buy normal clothes in a bigger size?"

Now straight up I'm going to tell you I'm biased on the answer to this one because my livelihood depends on you buying maternity wear but my answer to this is very similar to how I answered the question in an earlier blog: "Do I really need to buy nursing wear?"

You see about 15-20 years ago there were practically no maternity wear stores at all in Australia and online shopping was practically unheard of. So when you fell pregnant you had 2 choices. You could make do with larger sizes or make your own. You still have those two choices open to you but why make do when many companies work very hard to design and manufacture stylish comfortable clothing designed specifically for maternity and breastfeeding.

I had to make do but I was lucky enough to have a Mum that sewed and she made me a few pants, skirts and tops for work because although stretchy tracksuit pants and light cotton maxi dresses (which is basically what was available in the normal stores at the time) were fine for home they weren't appropriate for work. It was also very soul destroying to be buying pants from Millers with high elastic waistbands at the age of 28. If I were pregnant today I would most certainly be visiting a maternity store if there was one with in an hour of me, otherwise I would be shopping online. I wear maternity clothes now and I'm not even pregnant! They are just so comfortable, very stylish, well made and no they don't make you look pregnant.

It's funny, I get so many people visiting the store in awe of the size and range we have available and they all say how hard it is to find a maternity store. The fact is that so many people seem to take the option of buying bigger clothes instead of supporting maternity stores and therefore more and more stores are closing and the choice is getting less and less.

So what makes maternity different and why should you buy it?

Well the pants are probably the main thing that is different to normal pants. Yes you can buy devices to extend the use of your own pants but it's such an uncomfortable option. Maternity pants either are made from a stretchy fabric or they have a stretchy waistband. No uncomfortable buttons and zippers. They used to sit way up under your bust but those days are long gone. The bands are either designed to fold over or they sit under your belly button. This allows them to stretch as your belly gets bigger without digging in but many ladies find the style so comfortable that they never go back to normal waistbands. They can just as easily be worn non pregnant.

You know it makes no sense to go out buying bigger sizes and belly belts etc in order to make it through to the last 6 weeks or so of your pregnancy and then be faced with the prospect of having to buy maternity wear to get you through those last few weeks. You would have been better off buying maternity clothes early on that would have seen you all the way through rather than buying them for a few weeks use, on top of the money you've spent on clothes that now no longer fit.

Now tops and dresses are something that many people shop for in normal stores rather than buying maternity but again I believe it is false economy because you are unlikely to be able to wear them for breastfeeding. So many maternity dresses and tops are dual purpose these days and can be used while pregnant but also used for breastfeeding afterwards.

The most wonderful thing about visiting a maternity store is the service and the choice. If you walk into a department store you can take 5 garments into the change room at a time then you have to get dressed, head back out and grab another five, or different sizes. Try doing that with a small child in tow! Not fun! But in a store like Maternity Revolution you get to wander around at your leisure while your child plays in our playroom. Our staff are all very good babysitters if need be. You can take as many items into the changeroom as you like and you don't have to put anything away afterwards. You can get as much or as little help as you like. We are here to help with sizing, opinions, photo taking, note taking etc, if you need it but if you want to be left alone, that's fine too.

So that's all well and good if you live within a respectable distance of our store (or any maternity store for that matter) but what if you don't? Online shopping can be all too hard for many people and I agree but Maternity Revolution is different. We recognize that knowing what size to buy is hard and knowing whether the style will suit you is even harder. It can get costly paying postage to get the item and postage to return the item and I really cannot understand some businesses that don't allow refunds. That's just plain stupid.

At Maternity Revolution we put so much effort into making your online shopping experience as streamlined as possible. We may not have the biggest and best website in the world but be reassured that there are real people offering real customer service at the other end of your order. As soon as your order is received we check we have the items and if we are concerned that the sizing of the item is particularly big or small, we'll contact you to discuss it. Likewise, if we are out of what you wanted, we contact you to let you know and if we can order it in, we will. We'll check your past orders and make sure that we agree with the sizing you have chosen.

Often we send two sizes of something out to a customer and only charge for the one item. That way they can compare the sizing and send back what doesn't work. We have also been known to send a selection of items to customers and they can try them all and return what doesn't work. This works well if you have a wedding to go to and have left finding a dress till the last moment.

Repeat customers love that they can just ring us, tell us their name and we have all their details (except credit card details) on file.

If we receive an order today and the item is in stock it will usually be posted same day and we offer Express Post if you are in a hurry.

Our postage charges are well below what it actually costs to post an item. $5 normal post and $7 Express Post for 1-2 items. $10 normal post and $12 Express Post for 3-5 items. Spend over $150 and postage is FREE.

Now here's another unique feature of our online sales. If you receive the items and would like to try another size, we let you hold onto the size you have while we post the exchange size to you free of charge! This way you can compare the two sizes and return what you don't want in one go, rather than making several trips to the post office. We don't charge postage for exchanges. That's pretty good!

Most importantly, we offer a no questions asked refund policy if the item is returned within 14 days and of course they have to be unworn and with tags still on etc.

So there you have it. Many reasons why I think you should be buying maternity wear rather than just making do. You'll look better, feel better and put food on my table.

Lisa
Maternity Revolution 
1/124 South Pine Rd
Brendale QLD 4500
Ph: 07 3205 1818
lisa@maternityrevolution.com.au
www.maternityrevolution.com.au

Can I Wear Underwire Bras While Pregnant or Breastfeeding?

Had you asked me this question a few years ago the answer would have been a re-sounding NOOOOOO!

Ask me today however and my answer is YES, sort of!

Now firstly, let me say that I am not a Doctor or an expert in this field and therefore it is best that you consult with an expert before making a decision but here is my 2 bits worth.

Any bra that you wear while pregnant or feeding has to be comfortable, regardless of whether it has under wire or not. If your bra is uncomfortable or causing you pain then stop wearing it. Actually that's just common sense for any bra at any stage of life.

Now in Australia it has been a long held view that underwire maternity bras a a no no. In Europe however, most maternity bras have underwire. So for some reason we have become paranoid here in Australia and the urban myth has been created. It is not the underwire itself that causes problems, rather it is the fit if the bra.

Cake Maternity have over recent years released their flexi wire range on Maternity bras however the bigger the cup size, the firmer the under wire and with good reason. A soft underwire doesn't have sufficient strength to support a large bust and it results in an ill fitting bra.

There is even a valid argument that a soft cup bra may be more damaging than an underwire bra for a larger busted lady because without the wire all the weight of the bust is taken by the straps and causes shoulder and back pain. The underwire helps to lift the bust from underneath.

One important factor in the fit of an underwire bra is that the wire must finish past the bust. In other words, you don't want it to press into the breast tissue because this is when it can damage milk ducts and cause mastitis.

Another important consideration is that in the first trimester of your pregnancy and in the first week or two after giving birth, your breasts are going through dramatic changes. Not to mention the fact they are engorged and sore. Not the best time to be wearing an underwire bra.

After 13 years in the maternity industry I have seem and talked with my share of pregnant women. Many have worn their normal bra right throughout their pregnancy, either because they didn't realise it was a bad thing to do or they refused to give up their under wire bras.

I'm not sure that a study has ever been done to prove whether an under wire bra increases your risk of mastitis but it would seem to me that some ladies develop mastitis whether they wear an underwire bra or not.

So in summary, I am a fan of the Cake Flexiwire Maternity bras as long as they are not worn in the first trimester or the first week or so after giving birth. Just make sure it is well fitted and and it's comfortable.

Cake Licorice Flexi Wire Maternity Bra

Thanks for listening.

Lisa Hovar

Maternity Revolution

Marketing Dilemma Facing Small Businesses - How Can I reach You????

Back in 2004 I opened Maternity Revolution. 

Advertising back then was simple. Put a few adds in the local papers and "hey presto" customers would come! Whether it was a Grand Opening or and end of season sale, the paper worked.

I remember a store I used to work for before opening Maternity Revolution and we would advertise a sale of everything $20 and under. We would be swamped with customers all week. People would be queuing for changerooms. By today's standards, that would probably equate to a $50 and under sale but the problem is that sales no longer work and the local papers no longer work.

I saw you raise an eyebrow when I said that sales no longer work and I'm sure you don't believe me but take a walk through your local Westfield some time soon. Sales used to be a genuine way that retailers could clear out their end of season or surplus stock but here we are at the beginning of the warmer Season and already you will see Sale sign after Sale sign after Sale sign! Do you ever actually feel a sense of urgency anymore when you see one of those sale signs? I wouldn't mind guessing that most the time you don't see those signs at all. You filter them out because you are so used to seeing them. When was the last time you thought: " Oooh, my favorite store is having a sale that starts today. I must try and get there!"

Retail stores are all so busy out pricing and out selling each other that they have done themselves a disservice. Customers now expect things to be reduced before they are likely to buy them and they are numb to all the sales signs and special offers. So the big retailers have managed to change the playing field forever.

No use whinging and complaining, we just have to adopt the new rules and run with them but there is another problem. How DO WE REACH YOU? No one reads the local paper any more. They don't even deliver to my house anymore.

Let's say I wanted to have a 110% off maternity wear sale (yes I know that's not possible but my point is that it really doesn't matter how good your prices are, you have to be able to get your message out to the people).

My mailing list is my first point of call but if you received an email from me about a 100% off sale, how likely are you to see it in your inbox. Presuming it doesn't go to junk mail it will be lost there in your inbox among every other retailers special offer which probably numbers at least 20 a day. If you happen to see it and you are busy you might intend to go back and read it later but as the steady stream of emails keep coming in, mine gets further and further down the list and in most cases is forgotten about. I think on average you can expect about 1-2% of people to open your special offer email.

Next place to try and advertise is Facebook but again, so much comes through your news feed everyday, if you are not checking Facebook every few hours you will miss things. Facebook make it even harder and they decide what posts you see and don't see, so just because you have liked my page doesn't mean you will see all my posts.

Yes I can pay Facebook to promote my post but again, people are suffering information overload and many paid posts get ignored.

So the majority of the advertising dollar gets spend on Google. We may not be able to find you but we have to make sure that when and if you are looking to buy maternity, that you find us.

You're probably asking yourself: "Why is she telling me all this?"

Well I just want your thoughts on the situation and I would love to know the answer to this question. "If I wanted to tell you about a sale or special offer we were having, how am I most likely to reach you and get your attention. What sort of prices would be enough to get you to act?"

Thanks for listening.

Lisa Hovar
Maternity Revolution

BREASTFEEDING AT WEDDINGS!

So you have a wedding to attend and and you need a dress to be able to breastfeed in! Well you're not alone.

At Maternity Revolution we seem to have just as many requests for feeding formal dresses as we do for formal maternity wear. Guess what? Practically nothing exists!

Nursing Wear has come a long way in the past 5 years and while you are spoiled for choice when it comes to smart casual or basic dresses and tees, the choice of formal feeding dresses is practically non existent.

"Why?" I hear you ask.

While I'm not totally sure, I suspect that is has firstly to do with the best design for a feeding garment. Most of them have one of the following access designs:

• built in bra with drop down clips for access
• Double layer front that you lift up
• Hidden panel under bust that can be unzipped or lifted
• Crossover bodice with modesty band that you pull to the side for access

The built in bra is not great for larger busted ladies or those with arm issues as they usually have thin bra-like straps.

The double layer won't work for a dress unless the layer can be incorporated into just the bodice.

The hidden panel under the bust can be a bit obvious and requires a very stretchy fabric.

The crossover is really the only style that works well in an evening dress.

Fabric is also tricky. If the crossover style is going to work then the fabric has to have a lot of stretch and stretch fabrics are often clingy so the design has to have a fitted bodice with a flowy skirt as there are few women that have just given birth who are looking to wear a fitted, figure hugging dress. 

Stretchy fabrics have a habit of being much like a t-shirt fabric and this really isn't the classiest fabric for a formal dress. 

Satins, etc, have no stretch and one of the biggest draw backs is their tendency to stain. The last thing you want is leaking milk or baby dribble on a satin dress. You can try washing out the stain while at the venue but the water mark is there until you dry clean it. Nothing more embarrassing than a big water mark on your breast!

So that leaves the jersey type fabrics, which do work very well.

Next issue is price. Nursing wear is often more expensive than maternity wear because there is more work in the construction and design, particularly in anything with a built in bra. 

Now there are two maternity dresses that are perfect to wear to a wedding when breastfeeding. They are always popular because they can be worn pregnant or not, have a permanently pleated skirt that hides a post baby belly and a crossover bodice in a stretchy fabric that allows access for feeding. The cocktail length Szabo Sunray Pleat dress is great for the semi formal wedding and the Szabo Formal Pleat Dress is perfect for a formal occasion. The only problem with the cocktail length dress is the fact that the hem is slightly longer at the front because it is designed mainly for maternity, but it's not that noticeable and could be altered. The formal pleat dress has been discontinued so I have no idea what my "go to " formal dress will be once that's gone. 

Over the years I have seen styles come and go for formal feeding wear but not many good ones.

I'm hoping things improve over the coming years but for now, I think you have to look at the 2 styles I mentioned, or wear a skirt and top so that you can easily lift your top in the parents room without completely stripping (as you would have to do with a dress), look for a dress in the normal stores that meets all the criteria mentioned above, or express before you go and take the bottles with you.

Szabo Sunray Pleat Dress

Szabo Formal Pleat Dress

For any of you designers out there...please consider a reasonably priced, well designed breastfeeding dress or two. The breastfeeding ladies of Australia would be very grateful.

Bye for now.

Lisa

Maternity Revolution

Maternity Revolution Morphs Into Discount Revolution

Laila and Spot Feeding Tee $30

Ninth Moon Foldover Suit Pant Reduced to 48.95

Ninth Moon Crossover Work Top Reduced to $45

Ninth Moon Summer Dress with Removable Straps Reduced to $30

Ninth Moon pant or shirt only $9 (not yet on website)

Ninth Moon Rouched Tee $30

Szabo Linen Floral Top Reduced to $69

Szabo Drape Feeding Top Reduced to $69

Szabo Lace Collar Knit Top reduced to $45

It seems everyone wants everything cheap these days! Maternity Revolution has listened and we are changing to meet your demands.

Once upon a time I worked in a maternity store that was all about specials. The owner of the store would buy whatever specials she could get her hands on and admittedly the prices were great but for me it was frustrating. Often the sizes were Small or XL. Getting holding of a medium or large was like gold! This meant that customers would come in and see a garment they liked but we often wouldn't have it in their size and were unable to order it in.

It was this frustration that led me to open my own store. I was determined to stock well priced items but to have full size runs and permanent stock availability on good basics, like work pants. I also wanted to have some beautiful evening wear, even if this was going to be a bit pricier, because every girl likes to dress up.

For the first few years this formula worked. We had so many different maternity work pants, shorts, skirts, 3/4 pants, bras, feeding tops etc As well as the basics we had a good variety of new season fashion items. It was amazing! But unfortunately people's shopping habits have changed and their wallets have shrunken. Now it is all about price and no one really cares about variety, quality, fit, service. Consumers have become price conscious at the expense of being fashion conscious. I swear I could put the most horrible, poorly fitting, unflattering garment on a specials rack and if it's cheap enough, someone will buy it.

Well I'm not about to start stocking crappy, ugly clothes just so I can have cheap stock but I am going to be very price conscious with what I do buy. I'm on the hunt for past season's fashion, discontinued lines, etc. Who really cares if it was last Summer's style if it's cheaper than this Summer's style?

This Summer will feature as much as I can find under $50 and sure we may not be able to offer the service of re-ordering or the range of sizes but it seems that what people want.

Of course we will always stock our good basics and keep full sizes but even these items will be reduced and we are eager to be given the chance to match other people's prices in the unlikely event that you find it cheaper elsewhere. (Having said that, we can't sell one of our top sellers for $20 because someone only has a size 6 left and is clearing it out but you want a size 14 in it. We'd go broke that way!)

Anyway, we are trying our best to please and we welcome any feedback or suggestions!

Oh and by the way. I apologise in advance if the photos aren't that great for new discount stock but often I won't have access to professional images and will have to settle for putting them on a dummy and snapping a shot here in store.

Regards,

Lisa
Maternity Revolution

ONLINE MATERNITY VS REAL MATERNITY STORES

There is a change in the air, I can just feel it.

When I first opened Maternity Revolution 9 years ago, there was a desperate shortage of Maternity Wear stores and so there is little wonder our store was such a hive of activity. Over the past few years things have been changing.

Now I'm not big on change so I've been in denial for a little while now but it seems online shopping is becoming more popular than instore shopping. GASP! I'm at a bit of a loss to understand it because buying clothes online is just so touch and go. Sizes vary greatly and what looks good on the model may look horrible on you. Things get even trickier when you are talking maternity wear, particularly bras etc.

I have a bit of a theory and that is that in the tough economic times of late many maternity stores have disappeared and for many ladies, they don't have the choice. They buy online or not at all. The stores that are around are often small with very little choice. Often they are also expensive. This has given online maternity stores the monopoly.

Whatever the reasons, ladies are choosing more and more to shop online and the stores that are still around are pretty much staying open for a small minority of shoppers. I predict that in the next few years there will be only online maternity wear stores and a few brand specific stores like Ripe and Pea in a Pod.

This may well be the case for normal fashion and many other retail stores as well. It would be interesting to see where places like Westfield stand on this. Surely they must reduce their rents soon to help retailers stay in business or risk having empty shops and reduced revenues anyway.

As for Maternity Revolution, we will move with the times and ramp up our online presence. We certainly won't be disappearing anytime soon as I strongly believe we are the best maternity wear store in Australia. As for our showroom in Brendale, only time will tell but let me just say this to the ladies that like to shop in a real store, with real people....USE IT OR LOSE IT!

Bye for now

Lisa
Maternity Revolution

Suggestions Please!

Well I have blogged on just about everything I can think that anyone in the market for maternity wear might be interested in. So far I have discussed:

-Maternity bras - how and when to buy them. I have given you a run down on all the different styles of maternity bras.

-Maternity jeans and given you a guide to how they should fit and what different waistband styles are available.

-Compression hoisery during pregnancy and various other maternity support garments.

-SRC Recovery shorts and all the other post pregnancy recovery garments that are making their way onto the market.

-Maternity Sizing and how to choose the size best for you.

-Maternity Swimwear- a styles guide and tips to buying the best maternity swimsuit for your needs.

-Nursing Wear and why you need it.

- Why maternity wear is more expensive than normal clothes

-Why you should support your local maternity retailer or risk losing them forever.

-Why maternity wear is so much more than something you wear for only a few weeks, ie eternity wear!

I'm not sure that there is much else I can tell you so if you come up with any ideas or would like me to answer any questions, please speak up!

Bye for now,

Lisa
Maternity Revolution
1/124 South Pine Rd, Brendale, QLD, 4500
07 3205 1818
lisa@maternityrevolution.com.au

SHAPEWEAR VS RECOVERY GARMENTS





SRC Recovery Shorts $189




Body Belt Waist Wrap $69.95 (Only original style available in store)





Cantaloop Re Shape Briefs $43

 



Cantaloop Re Shape Boxers $43

 



Belly Bandit Wrap $89.95

 
So you've just had a baby and you've heard that it's a good idea to wear a girdle of some sort to help you get your pre-pregnancy body back as soon as possible. The big question is "What product do you choose?"

I wish I could answer that for you but I am a bit biased towards the SRC Recovery Shorts because I have had such fantastic feedback about them so I will tell you what I know in the hope that it may help you make your decision.

Many years ago I had ladies coming in to store asking for step-ins that they could wear post pregnancy to help get their tummies back in shape sooner. The idea of step-ins was coming from their Mum's who had used such garments in the 60's and 70's. I had heard of them but knew that there was nothing currently on the market.

It seemed that ladies of European, Indian and Asian descent were quite keen for such a product in Australia as it was seen as the norm back home. I was perplexed. I had given birth and not worn a girdle of any sort. Why would women want such a thing? Perhaps the fact that I now have a permanently pregnant looking belly might be the answer.

One Saturday at the shop I had 3 women ask about the SRC Recovery shorts. I had never heard of them and I was amazed that these women were prepared to pay $189 for a pair of what were best described as bike shorts but I decided there was obviously a demand out there for something like this so I looked into them. 

3 years later I have sold more pairs of SRC Recovery Shorts than I care to remember and never have I had anyone come back and say they regretted the purchase. In fact everyone raves about them! Why? Because they work. Simple as that. There is a lot of science that goes into the manufacture of these shorts and a lot of it goes over my head but I do know they work and I do know that they have been approved by the Therapeutic Goods Association which is no easy feat.

I can tell you roughly why they work. They have compression built into them that helps to clear fluids quickly and is especially good for women with vein problems. The compression also helps that throbbing feeling you get in the nether regions after giving birth.

They support the belly and your caesarian wound if you have one, making you feel more comfortable and helping to heel the wound sooner. The fabric breathes so you won't sweat.

The tummy panel gives compression to help rectify abdominal muscle separation while still giving gentle resistance to the abdominal muscles. In other words, as you move, your muscles move but are supported at the same time which helps your body to heel itself. This is a really important feature because some garments support the belly but don't allow for any muscle movement which means they can do more harm than good.

SRC Recovery shorts are comfortable to wear and you have the added benefit of a streamlined silhouette, much like shapewear. Let's not forget the fact that because they are a medical product you may be able to claim them on your private health insurance and/or claim a tax rebate at the end of the year.

The biggest downside is the price so it's understandable that you may be drawn to cheaper options such as a wrap or body belt but to add to the confusion there are now many other products starting to hit the market known as re-shapewear and they are generally much cheaper than SRC but they claim to do a similar job. Do they work? Honestly, I don't know. I have asked the question of SRC who understandably say that nothing is as good as their product. I have spoken with the re-shapewear companies who assure me that their products are just as good. I personally haven't spoken with many people who have tried these other products so I just don't know the answer. My mother's words ring in my ears saying "You pay for what you get" but I am also conscious of the fact that not everyone can afford SRC and wearing something is surely better than nothing.

We have stocked the Body Belt in the past which a corset looking garment with hook and eyes to fasten it in place. They are around $75 and the people that have bought them in the past seem quite happy with them. We stock the Belly Bandit wrap ($89.95) and the Cantaloop Re-Shape Range ($43) but these are all very new products and as yet I don't have any feedback to offer.

One more word on SRC and that is I like the fact that you can wear them 24/7. Obviously the longer you are able to wear the garment the better the results. They are also great to wear while exercising and are particularly useful while doing pilates.

Hope this helps!

Lisa
Maternity Revolution
Ph: 07 3205 1818
1/124 South Pine Rd, Brendale, QLD, 4500

When to Buy Maternity Clothes

Strangely enough many ladies feel there is a designated time that one should start wearing maternity clothes or maternity bras but there are no rules. Infact I know many people that wear maternity clothes all the time and they're not even pregnant. Even my 15 year old has several pieces of maternity wear in her wardrobe and she looks great in them. Nobody would ever know!

Once upon a time, maternity pants and skirts used to have a huge panel sewn into the belly and it not only made them ugly but it made them hard to wear in early stages of pregnancy. Maternity Tops and dresses used to be full and floaty and would make you look pregnant if you weren't already.

Thankfully those days are long gone and today, maternity pants and skirts have soft knit waistbands that can expand and contract and be worn up over the belly or folded down. They give a much more flattering silhouette and are far comfier than most non maternity waistbands.

Today's maternity tops and dresses are still available in full and floaty but mostly they are quite fitted and the less fitted styles are usually only floaty over the belly rather than from the neck down. Many maternity tops and dresses are even designed with breastfeeding in mind so you get double the value for money.

So my best advice is to wait until your own clothes are feeling a bit snug and then head on  in to your nearest maternity store. Don't ever feel embarrassed about visiting a maternity store too early. No one is going to judge you and as I said earlier, many of my customers aren't even pregnant.

You will hear and read all sorts of advice about how you don't need to buy maternity wear but honestly, all this advice is utter rubbish. Even if you make do with normal tops and dresses you will definitely need maternity pants and skirts. If you try and buy normal pants in a bigger size they are still going to be ill fitting unless you happen to have gone up a size everywhere on your bottom half. Even if you have put on weight and find going a size up works for you, it won't work for long. Eventually your belly will be totally out of proportion to the rest of you and buying pants to fit your belly will result in them being huge everywhere else.

Trying to put off the inevitable by making do with larger sizes in normal clothes seems silly to me. Eventually you will have to bite the bullet and buy maternity wear so instead of buying one pair of good maternity pants and wearing them your entire pregnancy, you end up buying 2 pair of pants (one normal pair and one maternity pair).

What about Belly Belts etc???

Some people buy a Belly Belt or similar and love it. Others hate it but even those that love it will rarely use it for the entire pregnancy. Try wearing your pants done up with a hair elastic and see how comfortable it is and what sort of line it gives you under tops. The only time I can see the point of a Belly Belt is if you are at the end of a season. Perhaps Winter is nearly over and you don't want to have to go and buy a pair of maternity jeans for only a few weeks. In such a case a Belly Belt might be the answer.

I think there are 3 reasons that people are hesitant to buy maternity wear;

1) They think they will only wear it for a short time
2) They feel it is too expensive
3) They have no maternity store close to them and would have to buy online

I have tackled the first to arguments in previous blogs (Think Eternity Wear not Maternity Wear 4/10/12 and Why Can't I find Cheap Maternity Clothes? 20/2/13), so I won't go into too much detail but just briefly:

If you buy your maternity clothes early in the pregnancy you get the most use from them and if you chosse wisely, you can use them for breastfeeding and this could be anywhere from 6 weeks to 2 years plus. Even if you don't feed, your chances of springing back to your original size in less than a few months is unlikely. If this is your first pregnancy then you will also be able to use the clothes for subsequent pregnancies and in the unlikely event that you don;t wear them for long, second hand maternity always fetches good prices on Ebay and at markets.

As for the price, you can't expect to buy a pair of maternity pants that you will wear every second day for the next year or more to last if they only cost you $20. Still I admit that some maternity wear is over the top in price so it is a matter of shopping around. You must remember that many of the designer labels still make most of their range in Australia so of course it is going to be more expensive but the quality is amazing.

At Maternity Revolution we are always on the look out for reasonale prices and good specials but at the end of the day, we still need to eat and to pay our rent.

The final argument of there not being any maternity stores close by is probably the most valid of all 3 arguments.

Let's face it, Target , Big W and  Kmart don't have a very nice maternity range so if there is no specialty maternity store close to you then you may have no choice but to buy online. Just make sure that the store has a returns policy that will allow you get a refund if you don't like the clothes. It's sounds crazy, but not all stores do. Some only offer a credit note. Also a good idea to check how they handle exchanges. At Maternity Revolution we will post exchanges within Australia at no cost to you. We also allow you to hold onto the original purchase until you receive the exchange as sometimes you will want to compare the 2 sizes before deciding which one to keep. It also saves you time and postage on returning the items because you only have to go to the Post Office once. If you are ever unsure what size to buy we are only a phone call away.

Bye for now.

Lisa Hovar
Maternity Revolution
1/124 South Pine Rd, Brendale, QLD, 4500, Australia
Ph: 07 3205 1818
Email: lisa@maternityrevolution.com.au
www.maternityrevolution.com.au

Maternity Jeans - Style Guide

Just about everbody owns a pair of jeans and while pregnancy might be a joyous time in life, the day that your own jeans cease to fit is a sad day indeed. It's not all doom and gloom though. In fact, many ladies find their maternity jeans so comfy they never go back to their old jeans.

"So what is so hard about buying a pair of maternity jeans?" I hear you ask.

Well it's not so much that it's hard but there are several things you need to be aware of and it's going to be a lot harder if you are buying online so you need to pick a store that allows refunds, doesn't charge postage to send out exchanges, and that is prepared to post you several pairs at a time (preferably without charging for them until you have decided what to keep) so you can compare styles. Maternity Revolution is one such store.

Below is a break down of some of the things you should be looking for in a pair of maternity jeans.

STYLE OF WAISTBAND

There are several different waistbands available but the main 5 are:

Over belly with Knit Waistband



Mid Belly with Knit Waistband



Underbelly with Knit Waistband at Front and Adjustable Elastic at the Back



Underbelly with Button and Fly and Adjustable Elastic in the Pockets

Underbelly with Button and Fly and Adjustable Elastic in the Complete Waistband




WHICH WAISTBAND SHOULD YOU CHOOSE?

The maternity jeans that most people are drawn too is the Underbelly with the Button and Fly becuase they look "normal" but these are probably the least comfortable. Conversely, the highwaisted ones look pretty ugly on the hanger but are usually the most comfortable.

Let's go through each waistband individually.

Overbelly with Knit Waistband

• Offers a smooth line under your tops.
• Feels supportive as the belly gets bigger
• Helps to keep your pant up.
• Can be folded over if you prefer the feel of underbelly.
• Helps hide the post baby jelly belly and gives a nicer line in the early stages of pregnancy when many women haven't popped out yet and just feel fat as opposed to pregnant.
• Suitable for any size.

Mid Belly with Knit Waistband

• Sits in a comfortable spot on the belly and still offers some support.
• Better for shorter ladies that feel the high waisted bands sit almost under their bust.
• For most ladies it still offers a smooth line under clothes but not quite as good for holding in a post baby belly.
• Not as good for holding up your pants.
• Easy to wear even when not pregnant without feeling that you are wearing a maternity jean.
• Suitable for any size

Underbelly with Knit Waistband at the Front and Adjustable Elastic at the Back

• More comfortable than button and fly in later stages of pregnancy but not as comfy as the mid and overbelly waistbands.
• Tends to give a muffin cup look in some people.
• Buttons tend to pop off the adjustable elastic.
• Popular with very small framed people who find both mid and over belly sit too high.
• Not good for people with larger bottoms as the plumber's crack issue raises it's ugly head.
• Best for size 4-12

Button and Fly with Elastic in the Pockets or Elastic in the Complete Waistband

• They look and feel like you are wearing your normal jeans and in early stages of pregnancy that great but in the later stages they will start to get very uncomfortable if you are carrying low.
• They will give a muffin cup look unless you are stick thin because they sit low.
• Plumber's crack is a definite possibilty.
• Best for size 4 - 12

THINGS TO CONSIDER IN CHOOSING THE RIGHT SIZE OF MATERNITY JEAN

The type of denim is important because the more stretch it has, the more it will give and the more it gives, the more chance you have of your pants falling down after an hour or so of wearing them.

In normal jeans, this is why you have belt loops but wearing a belt when you are pregnant is neither comfortable or even possible for some ladies. You are relying on the waistband to be able to hold the pants up once the denim gives and remember that denim is a heavy fabric so it has gravity on its side.

Make sure that if it is a stretchy denim you buy them so they are a snug fit on you bottom and thighs. You may be thinking they are too small but trust me, the biggest mistake people make is to buy them too big and you will regret it.

The one place where you don't want the jeans to be too tight though is in the waistband (where baby is). The point where the jean meets the knit waistband should sit about the level of your pubic bone. You should be able to comfortably fit your hands inside the jeans at this point. If there is no room for anything to move, they are going to dig in (particularly when you sit down). If there is too much room then you know that once the denim gives the pants will start to slip.

In shorter people the point where the jean meets the band sit almost at belly button level and this is no good because it won't be long before you grow out of them.

It is also important to look at the fabric used in the waistband. If it is too soft it won't hold your pants up and won't offer any support. If the fabric has no memory it won't bounce back after it has been stretched, making them unwearable post pregnancy.

OK, let's summarise all this info.

1. Short and/or petite framed ladies are better with underbelly styles while taller and/or larger framed ladies are better with overbelly.
2. Make sure the jeans are firm enough that they won't fall down once they give.
3. Check the point where the jean meets the waistband that it's not too tight ot too loose.
4. Make sure that if it has a knit waistband that the fabric is firm with good stretch.
5. Make sure that if you are buying online that you can return them and wear them around for 10 or 15 mins before making your decision.

I haven't touched on the different cuts of maternity jeans in this blog because I feel this is more personal preference but basically you have skinny legs, straight legs (most popoular at the time of writing this blog), bootleg, relaxed fit and flare leg.



Buying Maternity Swimwear - Tips and Style Guide



I think there is a collective thought out there that Maternity Swimwear is ugly! It's not, truly. It's just so different to what you are used to looking at. Most fashion swimsuits you look at have bright prints, padded or wired bras, power mesh tummy panels etc. Let's face it, for most pregnant ladies the last thing they want to do is make there bulging busts look any bigger and something designed to flatten the tummy is not exactly ideal in a maternity swimsuit. "Well that's pretty obvious" I hear you all say but what then is it you expect a maternity swimsuit to look like?

I think it is a little like the first time you walk into a maternity store to buy a pair of maternity pants. You see the big knot band and think "Grandma pants!" Then you try them on and instantly the comfort takes your breath away and you don't want to ever take them off again. Actually, I digress slightly when I tell you that many women continue to wear maternity pants long after they have finished having children, simply because they are so comfortable and nobody would ever be able to tell that they were maternity pants, so why not?

The same can be said of a maternity swimsuit. I twist and contort to try and put my everyday swimsuit on because of all the power mesh etc. Getting it off once its wet is a very funny sight indeed.  What a nice change to be able to easily slip a maternity swimsuit on.

So what I am saying is that maternity swimsuits look much better on you than on a hanger and they feel incredibly comfy.

OK, so now that I have convinced you to give them a go you are wondering where to start.

Probably the best thing you can do is ask the experts. At Maternity Revolution we are happy help you select the style best suited to you and we can even post out a selection for you to try.

As a general rule it's best to decide first what you are using the swimsuit for. Will you be doing laps or simply lying on the beach? If you need it for laps then most pregnant ladies prefer a one piece maternity swimsuit for a more streamlined shape in the pool. This can be tricky because in order to cut a one piece swimsuit that will suit early stages and late stages of pregnancy without giving you a wedgie or having your boobs fall out the side is no easy feat. Having said that, we believe that the ones pieces we stock do accomplish this, although still some styles are better suited to later stages.



One you have decided on one piece or tankini you need to decide on whether you will be wearing the swimsuit in mainly chlorine or fresh and salt water. Chlorine is really hard on fabric and will break down the Lycra fairly quickly. I'm sure we are all familiar with the bagging pants look you get once the Lycra breaks down in your swimmers. It looks like you've had an accident in your pants...not very flattering. The fabric loses its stretch and becomes see through. Even when you are careful and rinse them after every swim, they are still going to break down.

The answer if you intend to swim in chlorine on a regular basis is a chlorine resistant or even better, a chlorine proof fabric. The Lycra used in our Ilant swimsuits is a top quality Italian fabric that is 4 1/2 times more chlorine resistant than most other Lycras but still it won't last as long as a chlorine proof fabric. A chlorine proof fabric is 100% polyester and has no Lycra in it.

So why wouldn't they make all swimsuits chlorine proof? Unfortunately chlorine proof fabric is a lot duller and coarser than the smooth, shiny appearance of Lycra and it isn't available in a range of colours or prints like Lycra is. So if it is fashion and looks you are after then it might have to be Lycra but if you don't mind plain black then there is a fair choice of styles available in chlorine proof.

The next thing to consider is support.

Not many maternity swimsuits have built in bras, as this is what brings the price up considerably in a swimsuit. I will let you in on a little secret, some manufacturers are currently working on styles with built in bras and seem to have been able to keep them at a reasonable price so what this space.

The best style of maternity swimsuit I have found from a support perspective, is the muscle back style, in particular, the Ilant Maternity Muscle back tankini and one piece. I think because it spreads the loan and doesn't make the shoulders carry so much of the weight. Avoid skinny straps (unless they are crossover) if you have a larger bust.



What about maternity bikinis? Well Ilant did try this once but really, what's the difference between a maternity bikini and a normal bikini other than the fact that many pregnant ladies have a larger bust than normal and bikinis are ofter the territory of ladies with smaller busts or those that don't mind having much more than their nipples covered. Bikinis designed for a larger bust often have underwire and that rules them out for pregnant ladies. So a maternity bikini has a fuller bra top than a normal bikini (much like a crop top). Overall they weren't all that popular because you do have to be very confident to wear a bikini while pregnant.

Most maternity tankini briefs sit under the belly and have an adjustable drawstring waist but there are some styles that have over belly briefs and others that have boyleg briefs.

If you love the swimsuit but don't feel comfortable showing so much leg, there are maternity boardshorts. One style is in a chlorine proof swimsuit fabric (long and short style) and the other option is the typical quick dry fabric boardshort that most major brands use. The chlorine proof ones are much comfier but the quick dry ones are most popular because they look like normal boardshorts.



Unless you only plan to wear your swimsuit a few times, I don't suggest you buy a cheap swimsuit from one of the major discount chainstores. Even if you do rinse it out after every swim, you will be lucky if it lasts more than 3 months. Could end up being false economy of you have to buy 2 swimsuits each pregnancy.

Well I think that covers just about everything but if you need more info or advice on anything to do with buying a maternity swimsuit, please don't hesitate to contact me.

Bye for now.

Lisa Hovar
Maternity Revolution
Ph: (07) 3205 1818
lisa@maternityrevolution.com.au
www.maternityrevolution.com.au



Maternity Evening Wear Sale

As much as it breaks my heart to do it, I have had to mark down much of our maternity evening dresses to cost or below below the new season stock is almost upon us and put quite simply, I don't have room!

Crazy that I can have such a huge store and still say that I don't have room but it's true.

Below are some of the great bargains so be sure to check them out before they sell out.

 Egg Maternity Goddess Gown Was $249.90 Now $150

 Egg Maternity Beyonce Dress Was $238.95 Now $150

 Szabo Maternity Pippa Formal Dress Was $198.95 Now $65

 Szabo Maternity Paris Nights Cocktail Dress Was $158.95 Now $85

 Szabo Maternity Pippa Cocktail Dress Was $148.95 Now $40

 Szabo Maternity Ballerina Evening Dress Was $178.95 Now $99.95

Pea in a Pod Chiffon Formal Evening Dress Was $196.95 Now $99.95

This is just a sample of what's available so check out the evening wear dresses page on our website. Click here

While stocks last so hurry!

Regards,

Lisa Hovar

Maternity Revolution